Can HP truly commute PERSONAL COMPUTER as well as printer innovation?

Wednesday, March 21st 2012. | Hardware News

HP Officejet 8600 Plus

Maybe it will surprise us with some clever melding of the PERSONAL COMPUTER as well as printer. Until then, HP merely looks like they have mixing two businesses in drop.

Hewlett-Packard states they have mixing its printer as well as PERSONAL COMPUTER divisions partially because the proceed will commute “innovation across individual computing as well as printing. ”
Oh truly?

Color me personally highly skeptical on that state, which was touted in the company’s announcement these days. The mental mass: What exactly are the actual contact points among a printer as well as a PERSONAL COMPUTER, as well as wherever does the innovation are located?

HP does have printing innovation. Its inkjet technology can be used with regard to drug delivery, for instance. However , unless of course your PC is delivering doses connected with pharmaceuticals to you, it’s a strain to see the connection.

Sure, HP has printing apps. Sure, HP has ultrabooks. As well as tablets, eventually (again). How do you combine people parts in to something that’s going to awesome the customer?

The reality here is that PCs as well as ink jet printers are two fundamentally different businesses. Sterne Agee analyst Shaw Wu paperwork that consumers plop straight down money to buy a printer every three to five years. PERSONAL COMPUTER product process attract consumers in any where from you to definitely three years.

In addition , the actual printing business is basically created upon the actual strategy connected with razor as well as razor edge. The actual printing unit life as well as passes away on ink sales. PCs are sold typically depending on Home windows produces.

That reality makes it hard to see how HP will improve the marketing strategy with regard to PERSONAL COMPUTER as well as printer combinations. Improved go-to-market strategy was one of the selling points of the PC-printer combination. HP may copy Mens Wearhouse’s buy one, get one marketing. Buy a PERSONAL COMPUTER, get a printer as well as ink packs free of charge. But they have hard to call a tech marketing that looks like a clothing purchase “innovative.

With any luck, HP will surprise the actual masses with some massive innovation that melds the actual PERSONAL COMPUTER as well as printer. Until then, HP merely looks like they have mixing two businesses which may try to be in drop. PERSONAL COMPUTER sales look time-consuming for any foreseeable future, given the love extramarital relationship having tablets (read Apple’s iPad). And many individuals are simply printing less in the electronic era.

None one of those developments help the case for a mixed PERSONAL COMPUTER as well as printer unit.

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