Facebook adds Twitter-esque Trending news feeds for hot topics

Thursday, January 16th 2014. | Internet News

Facebook added Trending as a new addition to news feeds to help users spot interesting and relevant conversations flaring up on the social network.

The Trending section will be located on the upper right of the news feed showing a lists of topics personalized to the users’ interests. Each topic including TV shows, events, and people shows up as a headline with a brief explanation on why it is trending.

Clicking through any of these items brings up a more focused feed on specific topics complete with friend posts and news items from the users’ liked pages. For example, a Golden Globe awards Trending page would bring up stories from ABC and a dozen friend posts regaling about what a stud Matthew McConaughey is…or what have you.

The social network didn’t give out any specifics on Trending’s roll out plan other than it will come to select countries.

Playing catch up

In an age of “information overload,” Facebook is the latest social media company to offer users a way to cut through the noise. Just a week ago, Yahoo introduced the News Digest app at its CES 2014 Keynote, which curates news around the web into a “comprehensive, complete and easy” reading list.

Clutter is a problem on Facebook and between all the pages and groups, the regular Facebook news feed looks like a schizophrenic mess. There’s no doubt the social network introduced Trending so users could easily find specific topics and jump on events

Prior to the update, searching for a specific topic on Facebook only brought up events and groups. Trending is a long overdue update as Twitter has had hashtags all this time.

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