Gaming and Fashion Collide, Plus More Photos Video Game Mode. Final Fantasy, Prada;

Friday, April 6th 2012. | Games News

final-fantas-pradaVideo games and fashion collide as the stars from Square Enix’s Final Fantasy XIII-2 will grace the cover of Arena Homme+’s April magazine issue donning Prada clothing.

Square Enix, creators of the Final Fantasy XIII-2 game, collaborated with leading fashion brand Prada and Arena Homme+ fashion magazine to feature its main characters Noel, Hope, Snow, Sazh, and Lighting. All five models adorned Prada’s 2012 spring and summer menswear line.

“Our Spring issue focuses on a world of direction and escapism, and having a visually stunning videogame franchise such as ‘Final Fantasy’ work alongside us and a leading fashion brand like Prada to create something so unique is incredible,” said Max Pearmain, Arena Homme+’s editor.

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“I’ve always been interested by the power of videogames and their place in society, and the amount of work that’s gone into this project blows my mind. We’re incredibly pleased with the result,” he added.

The images reveal live models with digital rendered faces of the Final Fantasy characters blending realistically into the photo. Square Enix sought for a creative way to celebrate the Final Fantasy franchise’s 25th year anniversary and found an innovative solution.

“The Final Fantasy series is known for its creativity and innovation; so working with Prada, a renowned fashion house with such beautiful clothing, was a very exciting opportunity. The images we have been able to create together are vibrant and unique,” said Yoshinori Kitase, producer for Final Fantasy XIII-2.

Video Games and fashion are becoming a common sight among clothing, shoes, and accessories. Brands such as Adida and Brass Monki have dedicated exclusive lines of sneakers devoted to video game charaters. Recent successful games such as Minecraft and Angry Birds are also diving into merchandising for additional profits. Minecraft garnered an additonal $1 million on top of their downloaded game sales.

Fans can see the entire Final Fantasy 12 page spread collection in Arena Homme+’s next issue, which will be on sale next week. In the meantime, check out a sample of FF XIII-2 characters in Prada wear along with other fun video game fashion items from Adidas, Brass Monki, and more.

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